“Fair Lady” pitfall
Nissan has a sports coupe called Datsun 280Z and also Fair Lady Z. Fair
Lady Z was the original name given to the car when it was
developed in Japan. Someone probably advised Nissan that, to the
Americans, Fair Lady Z doesn’t match the car. So the company picked
a different name for the U.S. market.
The point here is to illustrate that this could happen to you. If
you want to export a product or service, or if you have a website
featuring your product or service and you want to translate it into
another language, it is worth consulting someone so that you can
avoid the “Fair Lady” pitfall. (By the way, “Fair Lady Z” sounds fine to
the Japanese people’s ears as a name of a sports coupe. It is an
English word that sounds cool.)