Yahoo! Shopping is number 1 in Japan
About two weeks ago, I asked more than 25 Japanese female shoppers who were vacationing here in Hawaii, whether they have shopped online and what sites they have shopped at. Clearly, the most mentioned were Yahoo! Shopping and Yahoo! Auction. A few mentioned Rakuten, and that was about it. Yahoo! is so dominant in Japan. No wonder e-bay gave up and retreated from the Japan market.