Japanese SEO,

I am happy that I have just completed registering a client’s site to Yahoo Japan because it took quite a bit of work. Yahoo didn’t approve our first attempt to register the site, saying that the payment method and cancelation policy for the site’s online-booking are not provided or not easily found. Yahoo also pointed out that a description of one of the products appears in English. So, I helped my client to fix the problems, re-submitted the site, and received an approval. I am relieved because Yahoo gives you only one chance to re-submit a site without an additional charge and it must be done within 30 days.

I checked Yahoo Japan’s website to see if what they pointed out about my client’s site is listed in the guidelines. It wasn’t, but at least I know this now and that’s good.

This registration process took several hours of my time, my client’s time, and Yahoo Japan’s time. I think that it’s amazing that Yahoo Japan enforces such strict registration guidelines. Yahoo Japan must consider this effort at enforcement to pay off in the long run. When a site is “Yahoo registered, ” it means something, therefore more people pay to register their sites, and Yahoo’s brand becomes stronger.

Anyway, I need to remember that Yahoo Japan’s registration involves a serious review of one’s website.