Japanese SEO,

I am doing a link building campaign for a client. I searched for websites that are relevant to the client’s site, made a list of them and asked them if they would post a link. It sounds simple, but it’s very time consuming. I spent nearly two full days to come up with a list of 30 sites and write to them!

Why does it take so long? Well, I look at each site and pick the most qualified ones. Then, I write a customized, personal e-mail to each webmaster.

The reward is receiving friendly responses. It’s like making new
friends and building a network. Now I can go back and contact these people directly if I have another client whose business shares something in common with these sites.

I set aside time  everyday to surf the Internet to stay current with Jpaanese search engine marketing.So, what did I learn today? I learned that in Japan, some peolpe use the term SEM to refer PPC. In fact, I find many words that Japanese people use to point to the same thing, including “listing kokoku (ads),” “keusaku rendo kokoku,” and “P4P.” (pay for placement? not sure…) How confusing.

I don’t agree with using SEM to mean PPC. Marketing refers to a much wider range of activities than advertising.