http://www.nakamuracommunications.com/nakblog PPC, SEM, and more Tue, 13 Jul 2010 08:54:29 +0000 http://backend.userland.com/rss092 en This is part 2 of my response to this question: If I produce a website and have it translated to Japanese then how confident are you that you can optimize the site for search engines in Japan? Now let's discuss translation. Apparently search engines depend on what they can read on your site ... http://www.nakamuracommunications.com/nakblog/index.php/2010/07/12/selecting-a-seo-minded-website-translator/ Someone asked me: If I produce a website and have it translated to Japanese then how confident are you that you can optimize the site for search engines in Japan? Here is my response: The best way to SEO your website is to do it from the very beginning when planning and selecting a ... http://www.nakamuracommunications.com/nakblog/index.php/2010/07/12/selecting-a-seo-minded-website-developer/ PayPal offers 3 payment solutions. If you offer custom products and services - like proofreading and editing service and custom-made surfboards - then Email Payment is for you. If you sell pre-priced products, then Website Payments Standard or Express Checkout. If PayPal is the only payment method ... http://www.nakamuracommunications.com/nakblog/index.php/2010/06/28/more-about-paypal/ PayPal is probably the best payment solution for e-commerce business owners who want to sell to Japan from other countries.  The merits include: PayPal accepts JCB. No set-up fees.  No monthly fees. Low transaction fees: 1.9% - 2.9% + $0.30 USD per transaction Fast and easy set-up. Buyers can pay with their credit card without ... http://www.nakamuracommunications.com/nakblog/index.php/2010/06/28/paypal-as-japan-e-commerce-payment-solution/ Someone asked me what is the best way to build a basic Japanese ecommerce site for English speaking shop owner. So again I spent some hours and learned something new. All well known open source CMS like WordPress, Magento, Zen cart are developed in English, then translated into ... http://www.nakamuracommunications.com/nakblog/index.php/2010/05/27/japanese-ecommerce-site-ec-cube/ The principles of SEO are the same regardless of language.  However, simply translating a site, keywords and meta tags into another language often results in poor SEO, unless the translator is SEO trained and capable of writing SEO copy. Different language means different society. A language reflects culture, ... http://www.nakamuracommunications.com/nakblog/index.php/2010/05/27/how-different-is-japanese-seo-from-useu-seo/ I added two recent Japanese SEO projects to my portfolio. I am happy to say that both sites are ranked very high. The two cases – a site for an English language school in Japan and a vacation-rental booking site - were similar from my perspective. Both ... http://www.nakamuracommunications.com/nakblog/index.php/2010/05/07/is-google-more-serious-about-incoming-links-than-yahoo-japan/ Developing a fully automated Japanese/English bilingual ecommerce site is very complicated and costly.  For small or medium size businesses, there is a practical alternative.  It is to leave the shopping cart just in English but provide A) a comprehensive shopping guide section customized for the Japanese shoppers written in Japanese, ... http://www.nakamuracommunications.com/nakblog/index.php/2009/12/12/alternative-ways-to-handle-japanese-ecommerce/ Someone asked me which CMS is best to build a basic Japanese / English bilingual ecommerce site that is relatively small in size of up to 50 products or so.  This person was inclined to use Joomla! .  WordPres, Magento, Drupal are among the possible options. I spent hours researching on ... http://www.nakamuracommunications.com/nakblog/index.php/2009/12/12/japaneseenglish-bilingual-ecommerce-site/ A client asked me how they can increase traffic to their website, besides doing SEO (on-site SEO and basic link-building campaign) and running PPC campaigns.  How to increase traffic to your website - that is an ultimate question in the center of internet marketing.  What else can you do?  There ... http://www.nakamuracommunications.com/nakblog/index.php/2009/12/10/5-ideas-to-increase-traffic-to-your-japanese-site/