http://www.nakamuracommunications.com/nakblog PPC, SEM, and more Fri, 08 Jan 2010 17:52:58 +0000 http://backend.userland.com/rss092 en Developing a fully automated Japanese/English bilingual ecommerce site is very complicated and costly.  For small or medium size businesses, there is a practical alternative.  It is to leave the shopping cart just in English but provide A) a comprehensive shopping guide section customized for the Japanese shoppers written in Japanese, ... http://www.nakamuracommunications.com/nakblog/index.php/2009/12/12/alternative-ways-to-handle-japanese-ecommerce/ Someone asked me which CMS is best to build a basic Japanese / English bilingual ecommerce site that is relatively small in size of up to 50 products or so.  This person was inclined to use Joomla! .  WordPres, Magento, Drupal are among the possible options. I spent hours researching on ... http://www.nakamuracommunications.com/nakblog/index.php/2009/12/12/japaneseenglish-bilingual-ecommerce-site/ A client asked me how they can increase traffic to their website, besides doing SEO (on-site SEO and basic link-building campaign) and running PPC campaigns.  How to increase traffic to your website - that is an ultimate question in the center of internet marketing.  What else can you do?  There ... http://www.nakamuracommunications.com/nakblog/index.php/2009/12/10/5-ideas-to-increase-traffic-to-your-japanese-site/ If you want to sell your products or service to the people in Japan, and want them to fill in their names and addresss in your form, you might want to know the following. Address is written from largest units to smallest units of areas, with the addressee's name last of ... http://www.nakamuracommunications.com/nakblog/index.php/2009/12/08/japanese-address/ We are happy to announce a partnership with Tokyo Web Designs for Japanese web design, CMS website development, SEO, search marketing, translation and copy writing projects. The company is based in Tokyo, Japan and provides English and Japanese web solutions to local and foreign businesses targeting the Japanese market. Tokyo Web Designs ... http://www.nakamuracommunications.com/nakblog/index.php/2009/09/30/japanese-web-design-partner/ If you wish to sell your products to Japan via your online shop, I suggest you to look into accepting JCB card. JCB is a Japan based credit card.  Although not well known outside the country, it is the most widely accepted credit card in the country.  Some consumers in Japan ... http://www.nakamuracommunications.com/nakblog/index.php/2009/04/11/selling-to-japan-payment-method/ Weak dollar aids exports.  One of our clients who manufactures and sells surfboards has been seeing increased sales from Japan as yen remains strong against dollar.  If you are an online retailer and haven’t shipped your products to overseas, here are some links that might interest you: U.S. Postal Service – ... http://www.nakamuracommunications.com/nakblog/index.php/2009/01/27/shipping-to-japan/ At the end of the year, lists of various top-10  -or 20 or 30 - hit-products-in-2008 are published in Japan and some of these products are unique.  One such product is a stamp called “Keshipon” that makes printed letters illegible. You use it to stamp over your name and address ... http://www.nakamuracommunications.com/nakblog/index.php/2008/12/30/japan%e2%80%99s-unique-hit-products/ SEO for a Japanese website is not the same as SEO an English website because Yahoo! Japan is the most dominant search engine in Japan.  In the U.S. or any other country where the majority use Google, SEO means structuring your website so that Google will give it a high ... http://www.nakamuracommunications.com/nakblog/index.php/2008/10/15/why-is-seo-in-japanese-any-different-from-seo-in-english-except-for-language/ .jp domain Is a .jp domain better than .com or .net if your site targets Japanese people? I have had doubts about this and finally have come across some information that I think is reliable. An organization called Seomoz conducted a survey of 37 SEO experts in the U.S. about Google’s ranking ... http://www.nakamuracommunications.com/nakblog/index.php/2008/09/29/jp-domain/