Japanese Market Research

  • Knowledge is power. Learn about your target market and competitors
  • A prudent first step in exploring an unfamiliar territory

Expected Results

  • You will have essential information that helps you understand your online Japan market and the competition.
  • You will have a set of carefully selected Japanese keywords and phrases that you apply in your website, SEO and PPC

Deliverables

  • Competitors and industry research report that identifies:
    • Competitors: who they are and how they compete against you
    • Competing products, services and prices
    • Regulatory, social or cultural restrictions, whether current or anticipated
  • Keyword and search frequency analysis that includes:
    • A list of recommended Japanese keywords for your website
    • Indications of current range of keyword bids for top positions at Overture for your main keywords
Is this for you?

If you have just begun to think of translating your website and going after the Japanese market, but don't have a Japanese speaking staff member or friend who can type Japanese and peruse the Internet for you, this market research is for you.

There could be a dominant local competitor that you need to be aware of. There might be social, cultural or regulatory differences that could affect your products or services.

Also, by researching the Internet, you can learn the right words and phrases to use before you translate your website.